Sonic Youth - Capturing the nomadic adolescence finding solace in nature, our campaign portrays a group embracing their roots amidst wilderness. Through intimate imagery, we explore the raw beauty of youthful connections with both each other and the surroundings, reflecting a harmonious blend of culture, identity, and the natural world. The campaign seamlessly integrated worldwide POS, OOH, .COM, social, and Experiential elements to create a global presence.
Artistic Director & Creative Direction, 2023
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