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Bōsōzoku - Pays homage to the legacy of past motorcycling gangs in South Korea while exploring their enduring influence on modern fashion culture. Blending vintage aesthetics with a contemporary attitude, this project celebrates the iconic styles and rebellious spirit of these historic subcultures. The project explores the nostalgic journey and timeless allure of motorcycle culture and its lasting impact on today's fashion trends. The final format of the work was POS, OOH, .Com and Social across Europe, Asia and the US.

Art Direction & Creative Concept, 2023

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Rabbit, jump start
The lawless club
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© 2024 James Russell-Vick

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