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Chapter One - Is an editorial campaign aimed at redefining the essence of the Oakley brand by embracing its core fundamentals. Utilizing symmetrical silhouette photography, we peel back the layers of visual complexity to unveil the pure, iconic vision of Oakley. This campaign marks a fresh beginning, symbolized by the aptly named "Chapter One." Its impact was shown across various channels including print, out-of-home (OOH), online platforms, and social media across the EU, effectively reintroducing Oakley to its audience with renewed clarity and purpose.

Art Direction & Creative Direction, 2024

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© 2024 James Russell-Vick

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