Ghost - Is a AW capsule campaign that challenges perceptions of gender fluidity by focusing on what is not immediately visible. Through artful composition and subtle cues, the project invites viewers to contemplate the complexity of identity beyond surface appearances. By capturing moments of ambiguity and intrigue, "Ghost" highlights the nuanced nature of gender expression and encourages viewers to look beyond the obvious, embracing the beauty of individuality. The collection sold out within 24hrs of visual release. With a presence across POS, .COM and Socials.
Art Director & Creative Direction, 2023
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