Pale Stone - A capsule collection released by Dickies, featuring their iconic workwear heritage. The visuals are set against the dramatic backdrop of a chalk quarry, where sweeping lines, white dust, and blue skies converge to create a unique canvas. The project captures the interplay of light and shadow, texture and space, unveiling the pale stone landscape. The final output for the campaign was through the use of POS, .Com and social advertising.

Art Director & Creative Direction, 2022

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