Running with colour - Explores the concept of movement as a form of expression. Against the backdrop of an idyllic blue sky, a flowers field is introduced, playing on the concept of a "backroom" dreamscape, designed to feel strangely familiar yet original to the viewer. Through this project, the visuals capture the beauty and fluidity of motion, merging fashion and nature in an execution of colour and movement. The campaign's final output included point-of-sale, out-of-home, an online presence, and social media content reaching audiences across Europe, Asia and the US.
Art Direction & Creative Direction, 2024
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