Long Live Paradise - An immersive journey set against the captivating backdrop of a pink salt lake. Here, the viewer is immersed in a world of tranquil serenity, where the peaceful demeanor and graceful poses of our subjects harmonize seamlessly with the surroundings. Our campaign transports you to a total paradise, where the soft pink hues and gentle ripples of the lake mirror the fluid textures and shapes of our styling. By capturing moments frozen in time, reminiscent of a 'Bygone' era, using medium format film photography and Super 8 moving images, we aim to create a visual memory that resonates deeply with our audience. Our final output is presented through a multi-channel approach, including point-of-sale displays, out-of-home advertising, online platforms, and social media channels across Europe, Asia, and the US.
Artistic Director & Creative Direction, 2022
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