Speedfullness - A sports campaign designed for a Gen-Z audience. In this project, we redefine the concept of speed, focusing on the mental quickness and strategic agility that propel athletes, our project challenges conventional perceptions. Through high-energy visuals and compelling storytelling, we showcase how the power of the mind transcends traditional notions of physical speed, inspiring the next generation to push the limits. The award-winning (advertising campaign experience award 2021) seamlessly integrated worldwide POS, OOH, .COM, social, and Experiential elements to create an impactful global presence.
Art Director & Creative Lead, 2021
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