Speedfullness - A sports campaign designed for a Gen-Z audience. In this project, we redefine the concept of speed, focusing on the mental quickness and strategic agility that propel athletes, our project challenges conventional perceptions. Through high-energy visuals and compelling storytelling, we showcase how the power of the mind transcends traditional notions of physical speed, inspiring the next generation to push the limits. The award-winning (advertising campaign experience award 2021) seamlessly integrated worldwide POS, OOH, .COM, social, and Experiential elements to create an impactful global presence.

Art Director & Creative Lead, 2021

Screenshot-2022-11-06-at-16.36.53
IMG_1292
Screenshot-2022-11-06-at-16.38.02
Screenshot-2022-11-06-at-16.38.16
IMG_1284
589175
Shot_11-2

© 2024 James Russell-Vick

All rights reserved