hamburger-customhamburger-custom-close

Wint (Women's Intermits) - Is a women's underwear campaign which draws inspiration from modern selfie culture and the concept of self-capturing. By removing the photographer from the equation, we aim to provide an intimate experience that empowers individuals to express their unique beauty. Through this campaign, we celebrate self-love and encourage women to embrace their bodies, capturing moments of self-expression and self-appreciation. Furthermore by using a combination of medium format andd 35mm film photography with Kodak 160 we create a crisp, blue hued visual, making a timeless moment. The combination of Print, POS, OOH, .Com and Social content creates a cohesive message across the EU and US. 

Art Director & Creative Direction, 2022

WINT-1-Laying
V2-WW_WINT_HANDPRINT_06-2
Shot_11-2
wint-3
wint-4
V2-WW_WINT_HANDPRINT_09-1
WW_WINT_HANDPRINT_05-1
V2-WW_WINT_HANDPRINT_11
V2-WW_WINT_HANDPRINT_04
WW_WINT_HANDPRINT_04-v2
WW_WINT_POLAROIDS_06-1
WW_WINT_POLAROIDS_04-1
WW_WINT_POLAROIDS_23-1
WW_WINT_POLAROIDS_24-1
WW_WINT_POLAROIDS_07-2
WW_WINT_POLAROIDS_05-2
WW_WINT_POLAROIDS_15-1
WW_WINT_POLAROIDS_01
WW_WINT_POLAROIDS_10-1
WW_WINT_POLAROIDS_12-1
WW_WINT_POLAROIDS_02
WW_WINT_POLAROIDS_18-1
WW_WINT_HANDPRINT_07-1
V2-WW_WINT_HANDPRINT_07-1
V2-wint

© 2024 James Russell-Vick

All rights reserved